Knowing Your Audience: Why Market Research Matters
by admin
on February 13, 2012
B2B marketing requires knowledge of where your audience(s) hang out online. These tools can help you learn more about your audience, including where you can find them both online and in traditional media.
Twitter Tutorial: Using Twitter to Find Customers & Build a Network
by admin
on February 13, 2012
Twitter can be a powerful tool to connect with potential and current customers. It's often misunderstood because few people truly understand how to use it and gain a following. These are some articles, tools and resources that will make Twitter a power tool for building your business network!
Driving Traffic to Your Website with SEO
by admin
on February 13, 2012
Search engine optimization, or the process of making your web pages more visible (and higher ranked) is always evolving. These are some great resources and articles to reference to get you going. You’ll also want to look at some of the other tools we have referenced in other “stories”. BASICS ABOUT SEARCHING: Understand how people [...]
Ducks in a Row: How Marketing Wins Sales
by admin
on February 13, 2012
Marketing can only be effective if you have the skills to close the sale. These resources and articles can help you become better educated so you close more sales without high pressure techniques. Buyer Persona Profiles 10 Rules for Buyer Persona Development Buyer Persona Profiles, Learning who your buyers are to communicate properly Persona [...]
Competitive Intelligence: What You Need to Know to Be Competitive
by admin
on February 12, 2012
Want to know what your competition is doing online? Spy on them ethically to help you get a competitive advantage against them!
Blogging for Business
by admin
on February 12, 2012
Getting ranked in the search engines, being found online is all about content. In fact, content rules -- it's king. Creating a blog is one of the best methods you can use to get exposure, showcase your expertise and get people coming to you!
Facebook Tutorial : Facebook for Business
by admin
on February 12, 2012
The following is a list of articles that have been compiled which provide a great overview of marketing using Facebook. Getting Started — How to Use Facebook How to Use Facebook for Business and Marketing 10 Steps To Create The Ultimate Facebook Fan Page for Your Brand How to Build the Perfect Facebook Fan [...]
Local Search: When Your Business Needs Targeted Visitors
by admin
on January 19, 2012
Local search, such as Google Places, helps people find you easier if you own a geo-targeted business like a computer repair shop, restaurant, gift store, car repair, etc.
5 Tips on How to Drive Employee Engagement
by Allison Jackson
on January 19, 2012
Whether you realize it or not, your management style directly impacts your employees’ engagement and productivity at work. The #1 reason employees leave jobs is due to a poor relationship with their immediate supervisor. (The Gallup Organization) So what’s a manager to do? It can be helpful to think about managing employees in a way [...]
Harnessing the Social Media Revolution
by Anthony Chiaravallo
on January 16, 2012
Social media has overturned everything we know about marketing and has ushered in a new media paradigm seemingly overnight. Many businesses have been born or even died because of Facebook, and it is now more important than ever to harness the power of social media to have an effective, relevant and successful overall marketing strategy [...]
