Where Do I Find Buyers?
Successful marketing has long been summarized as, “The right message to the right people at the right time.” It sounds simple, but if it were that simple then all of us would be millionaires and no one would ever ask the question, “How do I find the people who will buy my stuff?”
Uncovering the audience(s) who will buy what it is you are selling – products, services, or offering–requires a lot of work. To do so effectively means that you need to know your audience and how to reach them.
We’re avid fishermen here at CaptureHits. After all, we wouldn’t be good Midwesterners (or great marketers) if we didn’t know how to catch that grand bass, northern or Muskie! But the truth be known, we’ve all got our favorite lakes where we know that there is a never ending supply of fish, and few fishermen who know the sweet spots. We’ve also learned from those who are more experienced fishermen to identify the lure and bait that will attract each fish. One of us, for example, swears by his “mouse” that was passed down from his grandfather to catch large-mouth bass. Another team member uses an old red and white daredevil to catch the attention of northerns. Even then, the right bait and lure alone aren’t enough. We still have to know when to reel them in, and when to be patient as they test our lines. Watch any experienced fisherman and you’ll learn a lot. They will show you what’s successful (and what’s not) so that you can learn from their vast experience.
Great marketing is much like fishing. You need to know the habits and consumption behavior of the fish you want to catch. You need to know what lake your fish are in. You need to know what other experienced fishermen are doing and how you can use that to your advantage. You need to find your sweet spot, and how to get there time and time again. You need to give the fish what they want when they are hungry. And when they are ready to eat, you need to know what they are hungry for and most likely to gobble up. If you do a great job of really knowing your “fish,” then you build a following that will find you – no matter how big the lake. They’ll attract others from their “school” and if you’re really lucky, they’ll bring the catch right to your net.
How does this translate into marketing your online business?
- You need to know your audience, their habits, and how they use/consume content online.
- You need to know where your audience hangs-out online.
- You need to identify your successful competition. What can you learn from them? What’s successful and what can you do better?
- You need to know the best resources that refer traffic (visitors) that convert into leads and sales.
- You need to know what your audience needs and wants and how you can fill that gap.
- You need to create a plan (or roadmap) that will help you find your sweet spot each time, every time.
- You need to focus on building relationships with your audience to create a community that will engage in conversation with you and each other, and refer others directly to you.
Want to know how to fill your marketing “net”? Contact us!
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