Knowing Your Audience: Why Market Research Matters
on March 01, 2012
Successful (and profitable) marketing requires detailed knowledge of where your audience(s) hang out online. These tools can help you learn more about your audience, including where you can find them both online and in traditional media, what messages will resonate with them, and more!
Zeroing in On Your Target Market
What is Market Research & Why It Matters to Your Business
The Basics of Market Research
How to Conduct Market Research
B2C: Business to Consumer Research
- Forrester’s Groundswell Profile Tool
- Acxiom
- U.S. Bureau of Labor Statistics
- Market Trends: Demographic and Consumer Data
- Wolfram|Alpha: Computational Knowledge Engine
- Free Online Survey Tools That Work
- Get the Skinny on that ZIP (demographics by ZIP Code)
- NationMaster – World Statistics, Country Comparisons
B2B: Business to Business Research
- Company Information – Business Contact Information, Company Profiles
- MSN Money
TIP: Use MSN Money to find benchmarks and other information from specific industries. You can also find annual reports (often on the company website) which will provide detailed information about the industry including concerns for the future. Often those concerns are prime opportunities to provide a solution/product/service that can minimize the impact of the concern.- Google Groups: Search for What People are Talking About
Market Research Tools
Other Websites for Market Research Tools
- BizStats.com
A wealth of data including financial ratios, business statistics, and benchmarks, on a wide range of industries.- CorpTech Technology Company Information
CorpTech publishes public and private business information on technology companies that make, develop and provide services related to everything from lasers to computers, and from biotech products to advanced materials.- Free Data from Economy.com
A cheaper version of Economy.com– it’s free! Database includes economic, demographic, income and labor market information.- SEC Info
“Securities Information from the SEC EDGAR® database for sophisticated business professionals. We simply publish SEC/CSA Filings, filed by companies, institutions and individuals…”- Small Business Indicators
“Small Business Indicators reports bring together monthly and quarterly data from a wide variety of sources. Use the information-packed two page reports to learn more about what is driving the small business economy in the United States.” Each quarterly report covers trends affecting small business, economic indicators over the last five years and the last five quarters, and macroeconomic statistics.- Smallbusiness.com State Profiles
Presents statistics by state for companies considering entrance into the B-2-B market.- Social Science Data Services
A variety of social science, government, and geographic data.- TheInfoPro (TIP)
TheInfoPro (TIP) is an independent research network and leading supplier of market intelligence for the Information Technology (IT) industry. Created by alumni of Gartner, EMC, Giga and Bell Labs, TIP produces fundamental, objective, analyst–free research on: markets, vendors, issues, future adoption plans, and investor confidence.- U.S. Census Bureau
Access the results of the 2000 Census, 2007 Economic Census and other household and economic indicators.- ZoomProspector
“ZoomProspector speeds up and simplifies the process of site selection analysis so that companies can quickly identify the optimal location for their business start-up, expansion or relocation. Businesses define the community and property characteristics that are important to them.
Originally posted 2012-02-13 19:53:52. Republished by Blog Post Promoter
