Successful (and profitable) marketing requires detailed knowledge of where your audience(s) hang out online. These tools can help you learn more about your audience, including where you can find them both online and in traditional media, what messages will resonate with them, and more! 


Zeroing in On Your Target Market

What is Market Research & Why It Matters to Your Business

The Basics of Market Research

How to Conduct Market Research

B2C: Business to Consumer Research

B2B: Business to Business Research

Market Research Tools

Other Websites for Market Research Tools

  • BizStats.com
    A wealth of data including financial ratios, business statistics, and benchmarks, on a wide range of industries.
  • CorpTech Technology Company Information
    CorpTech publishes public and private business information on technology companies that make, develop and provide services related to everything from lasers to computers, and from biotech products to advanced materials.
  • Free Data from Economy.com
    A cheaper version of Economy.com– it’s free! Database includes economic, demographic, income and labor market information.
  • SEC Info
    “Securities Information from the SEC EDGAR® database for sophisticated business professionals. We simply publish SEC/CSA Filings, filed by companies, institutions and individuals…”
  • Small Business Indicators
    “Small Business Indicators reports bring together monthly and quarterly data from a wide variety of sources. Use the information-packed two page reports to learn more about what is driving the small business economy in the United States.” Each quarterly report covers trends affecting small business, economic indicators over the last five years and the last five quarters, and macroeconomic statistics.
  • Smallbusiness.com State Profiles
    Presents statistics by state for companies considering entrance into the B-2-B market.
  • Social Science Data Services
    A variety of social science, government, and geographic data.
  • TheInfoPro (TIP)
    TheInfoPro (TIP) is an independent research network and leading supplier of market intelligence for the Information Technology (IT) industry. Created by alumni of Gartner, EMC, Giga and Bell Labs, TIP produces fundamental, objective, analyst–free research on: markets, vendors, issues, future adoption plans, and investor confidence.
  • U.S. Census Bureau
    Access the results of the 2000 Census, 2007 Economic Census and other household and economic indicators.
  • ZoomProspector
    “ZoomProspector speeds up and simplifies the process of site selection analysis so that companies can quickly identify the optimal location for their business start-up, expansion or relocation. Businesses define the community and property characteristics that are important to them.

Originally posted 2012-02-13 19:53:52. Republished by Blog Post Promoter