10 Marketing Tools We Are Grateful to Have in 2021

It’s a new year, and most of us are happy to be leaving 2020 in the rearview mirror. It was a complicated year at almost every level, and marketing is no exception.

2021 promises to be challenging, but we hope that as vaccines are distributed and society recovers and opens, it also means an eventual return to something that feels like the old normal. There’s no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we’re grateful to have.

#1: Clickflow

Have you ever spent time and money designing a landing page, an opt-in form, or anything else devised to drive conversions and were disappointed by the results? If you have, then Clickflow is the marketing tool for this year. It’s a robust, SEO-driven A/B testing apparatus that you can use to test every aspect of onsite SEO.

While Clickflow isn’t cheap, you’ll pay $109 per month, you can get a free trial to check it out. If you use Clickflow for a couple of months, it can improve your metadata, tags, and content. And this will enhance your rank in Google with more conversions than you’ve had before. It’s a worthwhile investment.

#2:  Google Analytics

Google Analytics isn’t new.  Many small business owners don’t bother checking their Google Analytics, and that’s a mistake that costs them customers and revenue.

For a free tool, Google Analytics provides a ton of relevant (and actionable) information about your website visitors and their behavior. You can use it to determine which resources are sending you the most traffic and which content is driving conversions. You already have access to it – so start using it!

#3: Screaming Frog

What if you could chase Google’s spiders with a frog and spy on your competitors’ SEO? You can with the free version of Screaming Frog, an SEO crawler that can give you a leg up on your competitors.

By using Screaming Frog, you can scan up to 500 URLs and collect technical optimization data. It allows you to check tags, identify broken links, and find duplicate content. It’s a great way to audit your own site and spot holes in your competition’s SEO.

#4: Grammarly

If you do your own content writing and grammar isn’t your strong suit, Grammarly is an indispensable tool. They have free and paid versions, and the free version should be robust enough for most small businesses.

Grammarly will spot spelling errors, including pesky contextual errors that most spellcheckers miss. It will also correct your grammar and make suggestions to tighten up your content. You can even use it to flag duplicate content online – especially useful if you outsource your writing!

#5: BuzzSumo

A lot of small business owners struggle to come up with great ideas for content. BuzzSumo is a tool that can help you find content ideas with its keyword search function. You can also use it to identify potential influencers to promote your products and brand.

You can try BuzzSumo free for 30 days. After that, pricing begins at $99 per month. Because their search bar is located on the home page, you can get a few freebies a day even if you don’t sign up for an account.

#6: Feedly

Businesses that are active on social media must share a combination of original and curated content. But where can you find quality content to share with your followers? That’s where Feedly comes in.

Feedly is a news aggregator that will collect all relevant news in your specified niche or industry. You can then comb through, read what interests you, and find the best content to share with your followers on Facebook or Twitter. They offer a free trial, and monthly pricing starts at just $6.

#7: MailChimp

Email marketing is still one of the most affordable and effective ways to connect with your audience. We like MailChimp for its robust free option that allows small business owners to send up to 12,000 emails per month.

There are email marketing providers that are better suited to huge enterprises. MailChimp offers smaller companies enough features to build a list and create email sequences that convert subscribers into paying customers.

#8: Facebook Creator Studio

If you already have a Facebook business account, then you have access to Facebook Creator Studio. It’s a tool that allows you to view everything you’ve posted on Facebook and create new content to share with your followers – and it’s free.

What we love about Facebook Creator Studio is that you can use it to schedule and test posts. Scheduling means that you can have content going live while you’re busy doing other things. The testing features allow you to compare multiple posts’ performance and determine which content does best with your audience.

#9: Canva

We’ve written about Canva before, but it remains one of the most versatile content creation tools around. You can use it to resize images to use in your social media profiles, create memes, and so much more.

Canva’s free option gives you access to 250,000 templates and robust design features. If you want to upgrade to the Pro version, it’ll cost you $12.99 per month. In return, you’ll get a free Brand Kit and access to Canva’s massive library of 75 million premium stock images.

#10: CapCut Video Editor

There’s no denying that TikTok has become a social media and marketing powerhouse. CapCut is a video editing app designed by the creators of TikTok, which you can use to create the kind of video content that will grab your followers’ attention.

CapCut is available for both Android and Apple devices. You can use it to cut videos, change or reverse their speed, and add custom TikTok stickers and music. Best of all, it’s free!

The marketing tools we’ve listed here are only a small sample of what’s available. Still, these are the ones we recommend as invaluable as we head into 2021. As we look forward to the end of the pandemic and a return to normal, these tools can help you boost your business and increase your profits.

CMG can help you navigate your Digital Marketing Needs  Give us a call.