Listen to the Professionals
Your SEO project involves a number of skilled professionals: web developers, SEO strategists, social media managers, copywriters, data analysts, etc. It’s important that all team members have a stake in the outcome and that they can agree on a plan of action. However, there will be instances where decisions come down to who is more skilled to make the decision based upon the desired outcome.
A web developer, for example, may have a better understanding of the complexity of the existing site structure. A SEO strategist may be more aware of what pages, content and tactics are more effective in driving in quality traffic.
Ask smart questions such as what the recommendation is based upon (e.g. case studies, metrics, data, best practices, limitations within existing site architecture, etc.) to determine its importance in SEO efforts.
Use answers to these questions to get the the bottom of the problem and strategize on how to move forward.