A home improvement contractor wanted to generate more leads and increase his average project value. The client had recently experienced a dramatic drop in website traffic and conversions without any obvious explanation and wanted to build a stronger presence outside of advertising, especially in local/geographic territories.
We reviewed the existing SEO including on/off-page factors and analyzed Google Analytics to determine when the large decline in traffic began. We investigated the Google Webmaster tools to identify factors and issues requiring attention and discovered that the website had been warned of inbound links that were spammed by Google. Since they were left unresolved, the site was finally hit with a manual link penalty.
We performed link clean up over a period of several weeks and submitted a disavow file to Google. We established guidelines for future link building to ensure the site would not be hit with any further penalties and created guidelines for SEO and social media so the site was compliant with best practices and would meet lead generation objectives.
We also set up a content calendar, social media and SEO strategy. After performing a website audit, we worked with a web coding team to resolve architecture and coding issues hindering the website’s SEO and then implemented a earned backlink program to ensure the best quality backlinks and encourage social shares and mentions.
- Website traffic increased by about 1900% within four weeks and continued to increase at a steady rate on average of 34% per month
- Conversions and lead generation improved by over 400% in just 90 days
- Google manual penalty was lifted within ten days after submitting disavow file