How can content marketing work for my business if I don’t think my audience spends a lot of time online?

Given that the 40% of the world population is online these days, and over 3.2 billion people use the Internet, there’s likely a big chance that your audience is online. This is where content strategy comes into play. If we understand where to find your audience online and we know what content will be most valuable/resonating/engaging to them, we can make content marketing a very effective strategy for your business growth.