Content marketing is measured in a variety of ways, but the four most important are:
- Consumption – how many people read, viewed or watched your content? For example: Google analytics page views, YouTube watches, Slideshare downloads, etc.
- Sharing – how many people have shared your content? How many people have mentioned it?
- Leads generated – how many content visitors converted into leads?
- Sales made – how many content visitors converted into customers?