Inexpensive SEO competitors often use antiquated measures that aren’t meaningful and actionable.

#1 rankings, for example, are one measure that is still used by SEO firms to quantify “success.”  However, anyone can “rank” obscure keywords that no one searches for, but if those rankings aren’t driving quality traffic to the website, it defeats the purpose of SEO.  Rankings also don’t give us actionable data to adjust the campaign for better traffic and conversions. We use measures such as domain strength, trust, mentions/shares, and SEO visibility to help us translate our activities into real-world prospect and customer interactions with your brand.  This means that you learn how to better target your audience, identify where they are in the buying cycle, cut lead acquisition costs, shorten sales cycles, and increase revenue.