The core concepts of content marketing are not that difficult. What is challenging, however, is keeping up with all the audience needs/wants and adapting the strategy accordingly. Based on recent studies, the most common reasons why content marketing is not handled in-house are:
- Lack of time to write and market content (69%)
- Can’t produce enough content to make an impact (55%)
- Don’t know how to produce content that engages the desired audience (47%)
However, many of our clients do have internal teams who work in conjunction with us in the development of the content strategy and content marketing program. Where we come in is to help with the learning curve, to augment their staff by creating content that hits the mark with the audience, and by helping them setup and maintain analytics so that they can make smarter decisions about their overall digital marketing strategy.