So, if content is the lifeline of SEO, how do you decipher what’s good content vs. what’s bad content?

Excellent question! We measure great content based upon its ability to meet three criteria. 

Great SEO content must be:

1. Linkable – other sites want to link to it
2. Baitable – search engines see the value of the content
3. Sharable – real people want to share it with others online

It’s an added plus when content is also trustable (people believe and trust the source).