What is content marketing? 

Content marketing involves creating and distributing content that is valuable and relevant to the audience, gets that audience to engage with your company or brand, and has a bigger objective of driving profitable customers to your business. It is very customer-centric (vs. product-centric) and addresses their pain points or identifies opportunities rather than positioning products or services.

We like to think about content marketing as gasoline and all other marketing methods as a vehicle – if you don’t have the fuel to move the vehicle, it won’t go far. It’s a method that reaches your best prospects before they even recognize they have a need, entices them to dig deeper into your website, builds a loyal fan base, and nurtures them by building trust and rapport until they are ready to buy.