What is the value of social media marketing?

Increases your visibility online to ensure that more people find or stumble upon your website
Improves the quality of visitor traffic to your website so that each visitor adds value to your business
Strengthens your brand recognition and reputation online so that you earn more business through trust
Develops relationships with real people so that you have a much better understanding of what they need, when they need it as well as how you (good, bad or otherwise) compare to your competition
Collaborates with social influencers who can amplify your brand’s message plus influence the buying behavior of others, helping you close sales faster and reach new audiences