Why Good Grammar Matters
That may seem like a lot to keep track of, and you may be asking yourself why it matters. Will the people reading your content really be that nitpicky with your grammar? How much do readers really care about the occasional misplaced comma or overused semicolon?
In truth, some of the finer points of grammar may go unnoticed by your readers…but they won’t go unnoticed by search engine algorithms. The quality of the spelling and grammar on your webpages directly affects your page rank, which means that it is well worth taking the time to review your grammar before publishing it online. Doing so can help ensure that easily avoidable errors don’t sink your page rankings before potential viewers have the chance to judge you for themselves.
Spellcheck is Never Enough!
You’ve typed up your latest blog post in Word, run spell check, and eliminated the last of those annoying, squiggly red lines. Don’t relax yet. Spellcheck can overlook some pretty big spelling and grammatical errors. After all, it’s simply not smart enough to tell the difference between “beside” and “besides” or “complement” and “compliment.”
The critical eye of a skilled editor is an essential rather than a luxury. Even the best online proofreaders can’t pick up on some of the subtleties of grammar. If you find that your grammar skills are lacking, or simply don’t have time to revise your content with a fine-tooth comb, it’s well worth your while to hire the services of an editor to get your content in tip-top, publishable shape.
Your grammar is the face you put forward in all your content marketing efforts, to visitors and search engine algorithms alike. Clean and polished content makes your visitors want to stick around and gives you the opportunity to tell them your story.
However you choose to go about perfecting the grammar in your content, whether you pore through the AP Stylebook or hire a grammar whiz to tweak your content to perfection, rest a little easier in knowing your message is not being undermined by easily remedied errors.