Ultimate Guide 12018-08-17T11:11:57-05:00


The Ultimate Instagram Guide for Business

With more than 300 million active users, high engagement rate and targeted ads, Instagram is ripe with potential for business benefits including revenue and brand awareness. However, achieving success takes a strategic approach and an educated awareness of how to use popular features like hashtags.

Introduction to Instagram – Getting Started

An Introduction to Instagram Marketing for Ecommerce (4/15/2015)
To improve your chances of success, learn about savvy Instagram marketing before creating your account.

How to Write Instagram Bios for Businesses (7/8/2015)
With very small window of time to make a first impression on Instagram, learn how to write a bio that will capture the attention of potential followers.

Instagram 101 – An Introduction to Today’s Hottest Social Media App (10/16/2015)
Discover Instagram etiquette essentials and get tips on how to gain more likes.


Why Instagram Is Business Savvy

How To Use Instagram For Business: A Beginner’s Guide (6/17/2015)
This article provides information on the process of building an Instagram strategy, setting up your account and best practices for brands.

Instagram for Business: Everything You Need to Know (1/11/2016)
Instagram has great potential as a business resource, but using it for this purpose requires a different approach than using it as a personal resource. Learn how to leverage it effectively for business.

How to Use Instagram to Promote Your Brand and Drive Sales
(no date provided, but very good information in this article, plus it references a study from 2015)

Learn how Instagram can help you get your products and brand seen by more people, grow a strong following of customers who relate to your brand and generate revenue.

How To Build A Massive Following On Instagram
(no date provided, but the comments are from just two years ago and the article is packed with the type of tutorial-ish elements you said you prefer.)

Use these tips to boost engagement and build a massive, solid following on Instagram that will strengthen your brand.


Making Dollars and Cents: Monetizing Your Instagram Account

Nine Ways to Make Money On Instagram (10/28/2015)
Turn pictures into profits with these nine tips on monetizing the images your business posts.

The Monetization of Instagram (6/19/2015)
Discover how Instagram ads can be leveraged as an effective marketing technique for businesses to connect to users on a smaller scale, without large advertising firms.


Hitting the Target… Audience

How to Find Your Target Audience on Instagram (9/15/2014) I realize this post is a bit dated, but if you scroll down and look to the right hand side of the piece, you will see that her blog was voted in the top 10 by Social Media Examiner 2014, 2015 and 2016
Use strategies like following event and interest hashtags and looking up your competitors’ followers to find and engage your target audience on Instagram.


Make Your Instagram Account Photogenic

29 Instagram Hacks From People Who Take Really Good Photos (11/12/2015)
Get tips from professional photographers on how to take photographs that will present your brand in the best possible light.

Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic] (8/1/2015)
Review this infographic to find out which photograph traits appeal most to Instagram users and compel them to share these photographs.


The Power of Hashtags

How to Use Instagram Hashtags to Expand Your Reach (8/19/2014)
Discover how hashtags can enable more people who do not follow you to find your content on Instagram.

3 Key Hashtag Strategies: How to Market your Business & Content No date provided, but the comments are from just two years ago, and the article is very lengthy and detailed, with many of the tutorial-ish features you said you prefer.
Learn how to leverage hashtags to expand your content reach, amplify your brand, target your market, get your content found and improve your SEO.

How to Properly Use Hashtags on Instagram for Growth (10/6/2015)
Discover how to leverage hashtags to cut through the clutter on Instagram to find and engage customers.


How to Gain Followers…

50 Free Ways To Increase Your Instagram Followers (6/18/2015)
Learn how to increase your Instagram account’s engagement and increase your number of followers in the process.

How to Get More Instagram Followers: The Ultimate Guide (10/19/2015)
Discover ways to improve your Instagram strategy so that more of your ideal audience can find – and follow – you.


Marketing: It Is About So Much More Than Pictures

13 Instagram Marketing Tips From the Experts (7/22/2015)
Social media experts share their best Instagram marketing tips like how to shoot photographs, getting strategic with your bio link and cross promoting your partners.

How to Create an Instagram Marketing Strategy (1/27/2016)
Success for brands on Instagram requires thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management.


These Brands Are Aspirational on Instagram

16 of the Best Brands on Instagram Right Now (1/28/2016)
Get inspired by this list of brands that are thriving on Instagram right now, and find out what it is about their posts that sets them apart.

How The Most Successful Brands Dominate Instagram, And You Can Too (4/22/14) A bit dated, but Fast Company is a good resource and the article has the tutorial-ish elements you like.
Take advantage of Instagram’s high browser-to-shopper conversion with seven tips to elevate your business account to the level of a brand super star.

What the Best Brands Will Do on Instagram in 2016(1/18/2016)
Learn why a critical element of advertising success on Instagram are ad placements that appear native and visually relevant within the brand’s Instagram feed.


Harness the Brilliance of Instagram Ads

20 Instagram Ads Best Practices That Will Make You an Outstanding Marketer (12/22/2015)
Learn the best practices for advertising on Instagram, find out the marketing goals you can achieve with it and more.

How to Advertise on Instagram: A Complete Instagram Ads Guide (11/17/2015)
Learn how to create Instagram ads for your target audiences using Facebook Business Manager and Power Editor.

Instagram Ads: Everything You Need To Know (11/8/2014)
What Instagram ads mean for your marketing strategy and how to maximize your ROI from them.


Tools of the Trade for Instagram

Later makes it easy to schedule Instagram content to post at a later time. It also is one of the only scheduling tools that compliance with Instagram’s terms of us. The catch: A notification is sent to your mobile device where with one click you can easily post the photo.

Not a graphic designer? No problem! Canva makes it easy to create custom images, plus has a library of photos and graphics to choose from.

Deposit Photos
Don’t have photos of your own – yet? Select from thousands of royalty free images to customize and use on your Instagram account.


Measuring Success on Instagram

10 Simple Ways to Measure Your Instagram Marketing Success
Track, monitor and adjust your strategy with these simple (but important) Instagram measures!

Free Instagram Analytics Report from Simply Measured
This easy to read report provides insights into your Instagram account so you can have a better idea about what your audience loves most and give them more.


Instagram Infographics