Ultimate Guide 22018-08-17T11:11:57-05:00

ULTIMATE GUIDE 2

The Ultimate Facebook Guide for Business

The impact of Facebook on business has been loudly and widely lauded. Here, we offer tips to maximize the potential and turn it into results for your business.

CHAPTERS (CLICK A TOPIC)

Introduction to Facebook – Getting Started

Seven Ways Your Facebook Page Can Help Your Business (5/4/2015)
Discover how using Facebook tools like testimonials, reviews, news feed ads and apps can drive engagement and boost business.

What’s the REAL Difference between a Facebook Profile and a Page? (4/8/2015)
While some features overlap between a Facebook profile and page, each type of account has its own purpose and works best with different kinds of content.

How to Create a Facebook Business Page in Five Simple Steps (10/6/2014)
Learn how to set up your Facebook business page with minimal hassle, while taking into account the social media platform’s constantly evolving features.

The 15 Best Facebook Pages You’ve Ever Seen (1/26/2015)
Get inspired by the ingenuity, creativity and brilliant audience targeting found on the Facebook business pages of 15 companies.

The Definitive Guide To Marketing Your Business On Facebook (8/20/2015)
Learn best practices for the major components of Facebook marketing like optimizing your business page for SEO, when to post and how often and using paid options.

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Videos: The Power of Marketing in Motion

Eight Ways to Use Facebook Video for More Engagement (2/9/2015)
Learn what kinds of videos – from inspirational to educational – can serve as a powerful tactic for driving engagement on your Facebook business page.

An Extensive Guide on Optimizing Your Facebook Native Videos (8/20/2015)
Take advantage of the over four billion daily views Facebook videos receive by effectively incorporating elements like quality, length, description and thumbnail.

Getting the Most out of the Video Tab on Your Facebook Page (3/24/2015)
Highlight the video content you want customers and potential customers to see first by strategically setting it up in the Videos tab.

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Facebook Ads: Make Pay-to-Play Pay Off

Six Reasons Why Facebook Advertising Is Beneficial To Your Business (3/4/2015)
Learn about the benefits of advertising on Facebook including creative control, enhanced audience targeting and A/B testing capabilities.

Three Common Facebook Ad Mistakes Everyone is Making Comments are from January 2016, but no date provided on blog post. But the information seemed too good to pass up.
Maximize your advertising expenditures by avoiding common Facebook ad mistakes like targeting non-fans and overspending on a small number of ads.

The Complete Guide to Facebook Ad Targeting (3/11/2016)
Read about the research process for selecting the most effective targeting options, as well as all of the targeting options available on the Facebook.

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Driving Traffic to Your Website from Facebook

Driving Traffic from Facebook – Whiteboard Friday (2/20/2015)
Take advantage of the tremendous amount of traffic your Facebook business page can send to your website with the tips in this detailed video.

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Engagement is Critical – Get People Liking, Sharing and Commenting

Nineteen Essential Tips for an Engaging Facebook Business Page (7/9/2015)
Generate leads and gain customers from Facebook by creating a business page that stands out among masses and promotes user engagement.

10 Ways Marketers Can Increase Facebook Engagement (3/21/2016)
Apply these 10 tactics to reach your target audience and boost your Facebook engagement level, despite challenges posed by the news feed algorithm.

23 Tips to Increase Your Facebook Engagement (3/1/2015)
Learn why tactics like being conversational in tone, keeping posts short and following thought leaders can help boost the engagement of your Facebook business page.

Five Ways to Increase Organic Reach on Facebook (2/27/2015)
Drive engagement organically on the world’s largest social media network with strategies like posting relevant content and using Facebook Insights.

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Facebook Apps: The Latest and Greatest

Facebook Messenger for Business: Six Ways Brands Can Use Chatbots (4/15/2016)
Use the new Facebook Messenger Platform to create chatbots to converse with your target audiences, either on a one-to-one basis or at a larger scale.

The Top 25 Facebook Business Page Apps for Marketing (2/8/2015)
Discover solutions to a wide variety of Facebook business page issues with this extensive list of apps designed to eliminate hassles and save time.

15 Types of Facebook Apps to Enhance Your Facebook Page (3/2/2015)
Discover how to effectively leverage Facebook apps to enhance and customize your Facebook business page, improving its engagement potential.

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Effectively Manage Facebook Reviews

Facebook Reviews: What Marketers Need to Know (10/27/2014)
Learn how Facebook star reviews affect not only the public perception of your business, but your business page’s engagement and news feed ranking, as well.

Everything You Need to Know about Facebook Reviews (7/17/2015)
Offer potential customers social proof your business is worthy of their time and money with these tips to leverage Facebook reviews.

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The Power of Facebook for Local Businesses

How to Increase the Facebook Visibility of Your Local Business (7/13/2015)
Overcome the challenges of local business marketing on Facebook by implementing strategies like using local photos and videos and creating local awareness ads.

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Take Control with Custom Tabs

How to Create Custom Tabs for Your Facebook Business Page (3/2/2015)
Provide a richer user experience and control the content your visitors and followers see on Facebook by creating custom tabs.

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Photos: Best Practices, Plus the Correct Sizes and Dimensions

The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks (1/12/2016)
Follow this detailed guide on appropriate social media photo sizes including recommended dimensions, minimum and maximum dimensions and image scale.

2016 Social Media Image Size Cheat Sheet (1/5/2016)
This guide provides correct sizes for photos on social media channels in categories like cover photo, profile photo, link image and shard image.

Facebook Cover Photo Do’s and Don’ts (2/25/2015)
Leverage your cover photo – the most prominent visual element on your Facebook business page – to generate interest among target audiences.

50 Creative Facebook Covers to Inspire You (2015 Edition) (3/10/2015)
Get inspired by these examples of Facebook cover photos with impact and create a business boosting cover photo for your own page.

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Get to Know Your Audience Demographics

How to Optimize Your Facebook Posts with Facebook Audience Insights (8/13/2015)
Find out how to use Facebook Audience Insights to gain the information you need to tailor content to your audience’s preferences.

Facebook Audience Optimization: Better Engagement and Insights for Pages (1/22/2016)
Leverage Audience Optimization to reach the people most likely to engage with your content and gain metrics to discover the ways people engage.

The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites (1/6/2016)
Learn the optimal times to post on Facebook, with data collected from a variety of sources and laid out in this infographic for quick and easy reference.

Find the Best Time and Content to Post on Facebook with Facebook Insights (4/4/2016)
Use Facebook Insights as a jumping off point for learning the most optimal times to post on your business page.

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Crunch the Numbers: Measure Your Engagement Levels

A Beginner’s Guide to Facebook Analytics and Insights (3/18/2016)
Easily track the performance of your business or brand’s page with different measurable elements including likes, engagement, reach and demographics.

Six Facebook Reporting Tools for In-Depth Analysis of Fan Pages No date, but TONS of in-depth information including a wealth of screenshots.
Measure your ROI and how your strategy stacks up to your competitors with these six platforms designed to generate detailed reports.

All of the Social Media Metrics That Matter (6/16/2016)
Cut through the clutter of social media metrics to learn which metrics are available from the top social networks and which ones matter most for your business.

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Ease the Process with Resources and Tools

Seven Free Facebook Tools Marketers Should Consider (2/18/2015)
Save time and optimize your Facebook marketing efforts with these free tools the social media platform offers businesses.

Other Tools

  • http://sendsocialmedia.com/
    Manage, monitor, engage and publish on multiple social networks.
  • https://www.canva.com/
    Easily design professional, high quality graphics for your Facebook business page.
  • http://depositphotos.com/
    Meet your Facebook business page’s creative needs by selecting from hundreds of royalty-free stock images and high-definition footage.
  • http://buzzsumo.com/
    Secure curated content insights and research, influencers and outreach and competitor research to bolster your Facebook business page marketing efforts.

Facebook groups directed toward social media managers:

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Following Facebook Rules Benefits Your Business Page

Facebook Pages Terms (4/8/2016)
These rules – including page management, data collection and tagging – apply to all Facebook pages, including business pages.

Community Standards No date provided, but I assume Facebook updates this page regularly.
Facebook users must follow the community standards when sharing content on Facebook in order to avoid repercussions like removal of content.

Facebook’s Changed The 20% Ad Image Text Overlay Rule (4/8/2016)
Learn how to determine the appropriate image/text balance for Facebook ads in the wake of the rule change and removal of the accompanying grid tool.

Facebook Bug Center – Known Search Issues (no date provided.)
Find out which search issues are causing Facebook users hassle at the moment and the solutions Facebook is working to implement.

Facebook Bug Center – Known Video Issues (No date provided)
Find out which video issues are plaguing Facebook users at the moment and the solutions Facebook is working to implement.

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Facebook Training from the Pros

Facebook Advertising 101: How to Get Started With Facebook Ads (9/18/2015)
Social media thought leader Amy Porterfield provides in-depth guidance during a radio for businesses that are just beginning to run Facebook ad campaigns.

#028: Seven Steps to a Profitable Facebook Marketing Plan (8/24/2014)
Learn from Amy Porterfield how to create a Facebook marketing plan that is focused on both the needs of your business and the needs of your customers.

Facebook 2015: Loren Bartley (5/23/2015)
Learn from social media strategist Loren Bartley what will work on Facebook now and how to leverage its power to make it more profitable for your business.

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The Facebook Audit is Critical for Marketing Success

How to Perform a Successful Social Media Audit (4/25/2016)
Conduct an audit to determine which Facebook business page strategies and tactics are working, which are failing and what you can improve.

9 Minute Audit to Prime Your Facebook Page for Epic Success (6/29/2015)
Measure the performance of these nine items, then optimize them to improve your business page’s performance on Facebook.

4 Free Tools to Analyze Your Social Media Competitors (1/7/2016)
Use these free tools to measure your social media presence against that of your competitors and gain a critical edge.

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Using Ecommerce Platforms to Sell on Facebook

How to Create a Facebook Shop Page (12/22/2015)
Find out how to set up a Facebook shop page that will allow you to take advantage of Facebook’s power as a selling platform.

3 Easy Facebook Store Options for Ecommerce (10/9/2015)
Leverage ecommerce platforms like Shopify, Bigcommerce and Wix to set up your Facebook store and make it a success.

Nine Tools to Sell on Facebook (11/13/2015)
Benefit from Facebook’s recent strong earnings and significant daily active user base by using these tools designed to promote sales on the social media network.

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Build Marketing Lists that Offer Value

How to Build a Thriving Email List Using Facebook (2/16/2015)
Combine the exposure of Facebook with the power of email marketing and use the benefits of each to build results driven email lists.

Nine Expert Ways to Grow Your Email Lists with Facebook (7/2/2015)
Learn how you can encourage your contacts to join your email lists by providing various opportunities on your Facebook page.

Remarketing to Your Email Lists Using Facebook Custom Audiences (1/14/2014)
Display ads for your Facebook business page visitors and remarket to an existing customer base by using the Custom Audiences tool.

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