Ultimate Guide 32018-08-17T11:11:57-05:00


The Ultimate Guide to Content Marketing and Strategy

In order to be truly effective, the content marketing and strategy you implement for your business must go beyond the hastily written blog post or quick social media share. While content marketing is complex, you can master it by utilizing the best information, practices and tools.

Introduction to Content Marketing and Strategy – Getting Started

Content Marketing Institute – Getting Started No date given, but very solid evergreen resource, complete with links to multiple articles.
Ensure you create an effective content marketing strategy by getting informed with answers to common questions.

Welcome to the Beginner’s Guide to Content Marketing No date given, but Moz is considered an industry leader and this particular article offers multiple chapters.
Learn how to create and execute a successful content marketing plan, from coming up compelling ideas to promoting your content.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers (7/21/2015)
Take a deeper dive into content marketing with a guide that includes reasons why businesses need a content marketing strategy and hiring different roles for content marketing.


Conquer Content Marketing Challenges

12 Biggest Content Marketing Challenges in 2016 (3/30/2016)
Be prepared to enter into content marketing by learning about the challenges content marketers shared during a recent marketing summit.

8 of the Top Marketing Challenges Marketers Face (And Their Solutions)(11/3/2015)
Learn tactics you can apply to meet common challenges that marketers face head-on and bolster the ROI of your marketing strategy.

The Three Biggest Challenges Facing Content Marketers – and How to Overcome Them (3/27/2015)
Discover how changing your approach to content marketing can overcome challenges and transform your content into an invaluable asset.


Your Content Strategy Recipe: Make it Delicious

Developing a Content Marketing Strategy No date given, but very solid and thorough evergreen resource.
Find out what your content marketing strategy should include, how to share it with other teams in your company and how often you should update it.

How to Create A Content Marketing Strategy: A Walkthrough(5/13/2015)
Learn how to build a content marketing strategy that will elevate your social media efforts to the next level and make you stand out from your competitors.

How to Create a Content Marketing Strategy (10/18/2014)
Create a content marketing strategy your customers will love by following these seven steps.

The Five Building Blocks of a Successful Content Marketing Strategy (7/13/2016)
Find out why building a solid foundation for your content marketing efforts will ensure success for your content sharing efforts.


Align Your Content With Marketing Strategy

How Content Marketing Fits Into Your Marketing Plan(5/14/2014)
Clear up confusion about what defines content marketing and how it should fit into your business’ other marketing efforts.

Six Ways to Align Your Mission With Your Content-Marketing Strategy (6/9/2016)
Learn how to use your content-marketing strategy as a platform to support your brand’s mission and vision.


The Best Kind of Content

Why Consumer Attention Is the Ultimate Commodity (And How to Capture It) (9/18/2015)
Discover how to reach and engage your customers in a world oversaturated with content and learn about the neuroscience behind memorable content marketing.

Five Ways to Capture Audience Attention and Drive Content Performance (1/5/2016)
Ensure your content is performing as intended by giving your content an extra engagement boost with these tactics.


Data Indicators of Content Marketing Success

Six Steps to a Data-Driven Content Marketing Strategy (6/30/2014)
Learn how to use customer information to strengthen the service side of your business and optimize the content marketing you publish on your owned media properties.

How You Can Optimize Your Content Marketing in Three Data-Driven Steps No date provided, but solid content with plenty of tutorial-ish pieces included.
Discover how you can leverage data to help you figure out which topics would be most interesting to your target audiences.

Data Is the Next Big Thing in Content Marketing (9/14/2015)
Learn how to draw on the growing availability of data sets and data analysis tools to uncover insights and tell your company’s story in compelling ways.


Get Personal with Buyer Personas

How to Create Easy, Yet Actionable, Content Marketing Personas (4/27/2015)
Align content creation across your organization by developing and applying content marketing personas successfully.

Why You Need a Persona-Based Content Marketing Strategy (5/4/2015)
Learn how to gain insight into exactly who your customers are and what their buyer’s journey looks like.

How to Create Detailed Buyer Personas for Your Business(5/28/2015)
Gain a deep understanding of your buyer personas is to driving content creation, product development, sales follow up, and improve customer acquisition and retention.


The Big World of Content Types

15 Types of Content That Will Drive You More Traffic (4/14/2014)
Step up to the plate and try new types of content to boost traffic, reach and engage targeted visitors, get higher conversion rates and improved SEO.

These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right (1/9/2015)
Boost your traffic and engagement levels by creating goal driven content – content driven by what you want to achieve.

105 Types of Content to Fill up Your Editorial Calendar No date provided, but very good article from an established industry leader with solid information.
Learn how to tell your organization’s story using a wide variety of content formats.


Content Marketing is Storytelling

How to Tell an Effective Story with Content (10/17/2015)
Get back in touch with the reasons why you create content for your business and transform it into compelling stories.

Content Marketing Is Moving Toward a Zen State of Storytelling (5/4/2016)
In the new era of content marketing storytelling, adopting an approach of quality over quantity is critical for successful execution.


Sharing Your Content

7 Steps to Get Influencers to Share Your Content (2/11/2016)
Find out how to persuade your target market’s key influencers to promote your content in order to reach a larger audience and gain credibility.

Promoting Your Content Marketing No date provided, but solid article with a tutorial-ish approach from an industry leader
Learn the best ways to connect your content with the audience you’re trying to reach in the midst of a crowded marketplace.

17 Advanced Methods for Promoting Your New Piece of Content No date provided, but solid article with a tutorial-ish approach
Reap the rewards of the advanced content promotion strategies used by the most successful content marketers.

Seven Ways to Get People to Share Your Content (12/3/2014)
Learn about the psychological forces and marketing tools that can drive your target audience to share your content.


Guest Blogging

The Ultimate Guide for Guest Blogging in 2015 No month and date provided, but good article from an industry leader.
Use guest blogging to foster powerful relationships, establish your organization as a thought leader and get your brand in front of the right audience.

Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer) (2/13/2016)
Data has found that people consider blogs with multiple authors more credible. Leverage guest blogging to gain authority, qualified traffic, relevant links, motivated leads and sales.

Best Practice Guidelines for Guest Posting (4/8/2016)
Discover practical ways to leverage guest blogging’s long and proven track record of success to build an audience for your company.


Content Marketing Infographics


Tools of the Trade for Content Marketing

Content Marketing Tools: The Ultimate List (3/10/2016)
Use this map of content marketing tools to help guide you through the many content marketing technologies and tools available to find those that best suit your needs.

The Ultimate List of Free Content Creation Tools & Resources (5/5/2015)
Research, write, edit and design content more easily using these 28 content creation tools and resources.

75 Content Marketing Tools You Can’t Live Without (2/26/2016)
Maximize your content marketing with these tools – proven to offer benefits like increasing reach, generating sales and boosting traffic.