Introduction to Content Marketing and Strategy – Getting Started
Content Marketing Institute – Getting Started No date given, but very solid evergreen resource, complete with links to multiple articles.
Ensure you create an effective content marketing strategy by getting informed with answers to common questions.
Welcome to the Beginner’s Guide to Content Marketing No date given, but Moz is considered an industry leader and this particular article offers multiple chapters.
Learn how to create and execute a successful content marketing plan, from coming up compelling ideas to promoting your content.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers (7/21/2015)
Take a deeper dive into content marketing with a guide that includes reasons why businesses need a content marketing strategy and hiring different roles for content marketing.