Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lackluster design could be hurting your business.
The key to a successful web redesign is understanding what the latest trends and tools are. Keep reading to learn about them.
Website Redesign Checklist
Let’s start with an overview of what you should be looking at. Then we’ll drill down into some of the specifics, including my recommendations for the best tools to use for your redesign. Below are the steps to follow for your redesign.
- Audit your existing website. It’s important to make an impartial accounting of your website as it is now to determine whether you need to invest in a redesign. Your audit should include:
- A review of Google Analytics metrics to see which aspects of your website are still performing up to your expectations and which elements need improvement.
- A look at your website’s aesthetics to determine if the appearance is negatively impacting the user experience.
- A look at the technical aspects of your website including plug-ins, security, links, and so on.
- Decide what your goals are. Perhaps you want to increase conversions, attract more leads, or increase your profits by 10% this year. Whatever your goals are, it’s important to keep them in mind during the redesign.
- Think about design options. Are you rebranding at the same time you’ll be redesigning your website? If so, your new design should reflect your new logo, colors, and brand identity.
- Create a website map. Your website map is an overview of the site’s architecture. It should include a complete overview of your menus and navigation with an eye toward creating an optimal user experience.
- Employ design best practices. Why mess with what is proven to convert best? This entails including plenty of white space, placing your call to action above the fold, implementing lightboxes and other conversion boosters, and linking your logo back to your home page.
- Research keywords. Keep in mind that recent trends favor long-tail local keywords and voice search. It’s unlikely you’ll be able to rank for top keywords anyway, so you might as well laser-focus your SEO to get the best results.
- Research the market and your competitors. It’s always a good idea to review your competitors’ websites and see what you can learn. For example, you might see that most of your competitors blog twice a week and run online stores. This is information you can use in your own redesign.
- Create evergreen content. If you have outdated content on your website, the redesign is the best time to update it. Evergreen content is extremely useful because it remains fresh with the passage of time.
- Take advantage of the latest website technology. The Internet continuously evolves and the plug-ins and technology you use for your web redesign should follow suit. For example, you may want to consider adding a chatbot for customer service or installing a plug-in that allows visitors to your website to write reviews.
Use this checklist to ensure that your redesign covers all the bases.
Tools for Your Redesign
We always like to recommend tools and resources to business owners. After all, you’ve got enough on your plate!
Let’s start with web design platforms. Below are three that we’d recommend.
- WordPress. WordPress is the single most popular web design platform in the world for a reason. It offers thousands of templates, a huge library of plug-ins, and an interface that’s easy to use even if you don’t possess web design experience.
- WebFlow. WebFlow is a low-cost website design interface that’s ideal for beginners. It has a user-friendly, drag-and-drop interface that allows you to create HTML or CSS code. You can try it out for free and start designing your website with it to test it out.
- Adobe Dreamweaver CC. Adobe Dreamweaver is a well-established website design product. While it costs a bit more than some of the other products on the market, it allows you to create a custom website even if you lack website design experience.
Once you’ve selected a platform, the next step is to choose the other tools to ensure your websites meet your standards. Below are some other tools that we recommend.
- WotNot is a bot-design platform that’s easy to use and can help you add automation to the customer experience on your website. The thought of designing a bot might be intimidating, but this tool makes it easy for anyone to do it.
- ThriveLeads is a list-building plug-in that makes it easy to add opt-in and subscription forms to any page on your website.
- Yoast SEO is a WordPress plug-in that takes the guesswork out of search engine optimization. You can use it to choose keywords, optimize images, and create the best titles and meta descriptions to attract traffic.
- WP-Rocket is another WordPress plug-in that we recommend. It gives your site an instant speed boost when you install it. Considering that many business websites lose traffic due to slow response times, this is a premium plug-in that’s worth the investment.
- Google Analytics Dashboard for WP gives you the option of viewing your Google Analytics metrics directly from WordPress, making it easy to keep your website up-to-date by responding to the data you collect.
- Akismet is a plug-in that eliminates spam comments that can clog up your website and create problems for your visitors.
- WooCommerce is a must-have plug-in if you have (or plan to add) an eCommerce store to your website. It’s the most popular eCommerce plug-in in the world.
- SearchWP is a WordPress plug-in that addresses an issue that a lot of people have with WordPress: its lackluster search function. With this plug-in, you can make it easy for your customers to search your website and find what they need.
Once your website is redesigned, we recommend reviewing your Google Analytics metrics regularly. That way, you’ll be able to spot potential problem areas and fix them before they make a negative impact on your business.
Contact CMG to turn your Website into the powerhouse it should be.